But – did you ask the right question? The answers you get will depend on what you want to know – or need to know. In an interview “Information is cheap, meaning is expensive” George Dyson, historian of science, remarked “The hard part is creating the map that matches specific answers to the right question. That’s what Google did: They used the power of computing – which is cheap and really does not have any limits – to crawl the entire internet and collected and index all the answers. And then,by letting human beings spend their precious time asking the right questions, they created a map between the two. That is a clever way of approaching a problem that would otherwise be incomprehensibly difficult.”
As human beings we are remarkably good at problem solving, constantly busy with innovating and finding new anwers. Innovation is rewarded and finding new solutions, new products, new answers abound. Solving the right problem is a different story. We can all come up with many examples both in a personal and business level of attempts of solving something or making a decision that does not turn out to right. More often than not, it is because the wrong questions were asked. We can easily spend most of our problem solving time gathering information and resolving issues that is useless and makes little impact to on the originating problem in the first place.
Just think how much more productive will we be if only we asked the right questions?